Pop-up with a twist for Diabetes UK

05 May Pop-up with a twist for Diabetes UK

‘Amp Shoes’ a pop-up shoe store with a shocking twist.

Campaign for Diabetes UK.

Each shoe on display in the store represented one of the 135 feet or lower limbs amputated in England every week because of diabetes.

The aim was not only to raise awareness of the condition but to encourage people to get tested either in-store or online at ampshoes.co.uk.

Awesome Films worked closely with healthcare agency Langland and designers Eley Kishimoto, who created the store, deploying no fewer than nine fixed, mobile and remote cameras in and around the shop and editing the film together for launch the following week.

Executive Producer: John Bradbury
Director: Jack Maddison
Editor: David Freemantle

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