BP “Dirty little secret”

About This Project


OVERVIEW

Online content to support ATL campaign.


BRIEF

Create a short film to explain how BP’s new range of Ultimate Fuels with Active Technology work to clean your vehicle’s engine and help it run more efficiently.


SOLUTION

Talking hands film combining live action and light motion graphics. The timeframes and budget were tight. But we made it work.

“Dirty” was one of three executions for this campaign. Check out “Twins” here.

 

Director: Jez Startup
Agency: Collective London

 

If you need a hand making it work get in touch.