BP Ultimate “Twins”

About This Project

 

OVERVIEW

Short film to support the launch of BP’s new range of Ultimate Fuels with Active Technology.


BRIEF

Create a piece of content which explains the core benefits of the new product range for use both online and at press events across Europe.


SOLUTION

A side-by-side test with a difference…

Shot over three days at BP’s fuel research labs and then at a test track near Bochum, north of Dusseldorf in Germany. One of three executions for this campaign. See “Dirty little secret” here.

The clip featured here is a shortened version of the original.

 

Director: Kevin McKiernan
Agency: Collective London

 

Got an idea for a film that’s proving a little ‘tricky dicky’? Come talk to us.