Short film to support the launch of BP’s new range of Ultimate Fuels with Active Technology.
Create a piece of content which explains the core benefits of the new product range for use both online and at press events across Europe.
A side-by-side test with a difference…
Shot over three days at BP’s fuel research labs and then at a test track near Bochum, north of Dusseldorf in Germany. One of three executions for this campaign. See “Dirty little secret” here.
The clip featured here is a shortened version of the original.
Director: Kevin McKiernan
Agency: Collective London
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