EA Games – Crysis2

Category
Video
About This Project

 

BRIEF

Do something epic.  Do something urban.  Bring to life Crysis 2’s tagline:

Be fast. Be invisible. Be the weapon.

 

SOLUTION

Project EA’s futuristic urban shoot-em-up game live and large onto the buildings of London and Paris for fans to play. The agency’s social media team then directed fans to events through geo-targeted Facebook updates and shared the experience globally through real-time photo galleries.

 

The videos were also released through YouTube and EA channels the following week.

 

RESULT

The live Alien Invasions proved not only successful as street events – attracting substantial crowds despite only being revealed 45 minutes before gameplay – but also achieved the objective of getting Crysis fans engaged online. Within 24hrs of going live on YouTube, ‘Hero’ had been viewed 25,000+ times.

 

Collective’s Crysis2 campaign scooped a Bronze from the Lovie Awards in the ‘Mobile & Experiemental’ category and awarded Site of the Day on FWA.

 

Director: Jez Murrell
Agency: Collective London