“We were briefed by the agency to shoot a short film that gave a quick insight into the brand’s sponsorship of the British 10k Run, which takes competitors past some of London’s most iconic landmarks.
With just five days to plan, film and edit the piece before it was presented to Nike top brass in the US, timing was of the essence. But we stayed faithful to the Nike+ tagline ‘Make it count’.
Filming involved strapping a camera mount onto our runner to capture his facial expressions and tracking him as he ran through the streets, quite often only having a single take.”
Agency: MKTG Inc.
Director: Jason LaMotte