‘Soft Where It Matters’ – Lypsyl

About This Project


Campaign to drive sales of new lip balm range from Lypsyl.


30″ TV spot, 90″ docu-style piece for online and a series of cut-downs for social media to be drip-fed online through the year.


Awesome Films was involved from the initial concepts stage of this campaign, working closely with agency Liquorice.
Everything was shot over two days on the Collingham’s family farm in the Nottinghamshire countryside. The 30″ spot was aired on Sky channels via their targeted platform AdSmart.
Above is the 30″ TV spot
Below is the 90″ online content
Both appear on Lypsyl.co.uk

Director: Alex Browning
Executive Producer: John Bradbury
Producers: Sarah Baker & Carolyn Moat
DoP: Ben Foster

Music: SoftLightCity
Sound design: GCRS
Post: BigBuoy