Ted Baker goes all-out to connect online and offline worlds

16 Mar Ted Baker goes all-out to connect online and offline worlds

Ted Baker’s ‘Keeping up with the Bakers’ campaign breaks with fashion industry convention by moving away from TV, harnessing instead a host of online and social channels including YouTube, Instagram Stories and Facebook as well as in-store innovations such as 360/VR and interactive window displays. Read more in Marketing Week

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